Sunday, January 24, 2010
It has been a while since I was able to write my blog post. I had many ups and downs during that time. I truly enjoyed the holiday season but it was not as relaxing as previous years. I put my heart and my knowledge in preparing a forum in Social Media and its effects in business world. There is a study conducted by researchers Nora Ganim Barnes and Eric Mattson, and the study looked at 148 of the 500 companies on the 2009 list. Respondents were asked about their usage and familiarity with six types of social media tools, including blogging, podcasting, online video, social networking, message boards, and wikis. While Twitter and other social networking sites have seen significant growth in comparison to previous years, some older social media tools such as message boards and podcasting has declined. The important part for me is; many companies that have not yet incorporated social media in their business operations say they intend to do so in the future. For example, 44 percent of companies without a company blog say they plan to start one, and 36 percent intend to use some form of online video.
That was quite interesting, it was a great study to show us the growing interest. My aim is to combine my years of knowledge and experience in traditional marketing with presently famous social media marketing in order to leverage the unified marketing efforts of my company.
The idea to carry this and starting a series of events to show "the relation and correlation between social media and business" ended up with an event named "Social Media Business Forum In Europe". I met and become friends with amazing people in social media environment during this journey. I partnered up with a great woman Elif Dagdeviren who was in written, broadcast and online media and entertainment business for the last 15 years in Turkey, both national and international, experienced in how to be a brand in those fields.
I have great speakers, who believed in me, who come along in this journey and be a part of a great team that I believe we'll work so many years together. Shelly Kramer, Tim Moore, Ty Downing, Jacob Morgan, Patrick O'Malley, David Steel, Darren Monroe Last but not least I want to thank my coworkers in Promin Group without their support and understanding none of this would happen especially my angel and lucky charm Candan Ustun Demiral. I want to thank you all. This is already a great success to me and hopefully we'll make it a global success together.
So why Turkey, Because I love Turkey. But more than that I truly researched similarities and differences between two countries cultures. Not only in Social Media but in general. This event will be a nice bridge between two countries business worlds, and show us how we can integrate social media to build up a different bridge that is already established in cyber world. So please if you are in Istanbul February 10, 2010 come and join us. If you are in another part of the world, join us with your hashtag #smforum and be a part of this journey with us.