Thursday, September 15, 2016

Social Media Cheat Sheet


Social Media Comparison Infographic in Words -

1.5 billion monthly active users
Mobile is Facebook’s cash cow – 1.31 monthly active mobile users
Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015)
Users share 1 million links every 20 minutes
Instagram

300 million active users
Social sharing site all around pictures and now 15 second videos
Many brands are participating through the use of hashtags and posting pictures consumers can relate to
Most followed brand Nike
Google+

300 million active users
Social network built by Google that allows for brands and users to build circles
Not as many brands active but the ones that are tend to be a good fit with a great following
Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’
LinkedIn

380 million users worldwide
Business oriented social networking site
Brands that are participating are corporate brands giving potential and current associates a place to network and connect
79% of users are 35 or older