Thursday, November 26, 2009
IKEA's successful Facebook marketing
Social Media has grown tremendously this year. We start to see whoever dares to use Social Media Strategies in their marketing efforts also started seeing the results. IKEA has put together a very successful Facebook campaign to promote a new store and at the end of the day, it was a huge success.
The Swedish furniture company opened a new store in Malmo, Sweden and rather than just using only old marketing methods they decided to go directly to the people using Facebook. They uploaded several images from the Ikea showroom over the course of two weeks. Finally the interesting part was that the first Facebook user to tag his or her name on one of the products in the picture won it.
So if you dare to use it, you can enjoy the results :)